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June 2, 2015

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Beatles' "Abbey Road" Image Used In Calcutta Jaywalking Prevention Campaign

Beatles' "Abbey Road" Image Used In Calcutta Jaywalking Prevention Campaign

The Beatles are once again making an impact in India, but this time in a less musical way. Calcutta's "Telegraph" says traffic officials have launched a new campaign to promote the use of crosswalks -- called zebra crossings in India -- and are using the band's 1969 album "Abbey Road" to emphasize their point. The disc's cover image features the four Beatles crossing the famous London street in a crosswalk in a single-file line. The Calcutta Traffic Police has posted the picture on its Facebook page, along with the slogan "If they can, why can't you?" A senior traffic officer says they considered a number of music-related ideas, including Shakira and "Gangnam Style," but settled on The Beatles "because of their timeless appeal and the photograph, which fits the bill."

Calcutta's Joint Commissioner of Police (Traffic) adds that "The Beatles touched thousands of lives with their music and we are simply trying to use their universal appeal to save lives."

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